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Agence Fairytale

Based in Provence Alpes Cote d'Azur

Serves Provence, French Riviera, Marrakech, Camargue-Alpilles, Occitanie

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Recent work by Agence Fairytale

About Agence Fairytale

What We Love

Agence Fairytale designs luxury destination weddings in Provence, the French Riviera and Marrakech, led by founder Salima Lita from Marseille. Every celebration is tailored to the couple's story, with a modern editorial sensibility and an obsession with seamless guest experience from the first invitation to the final farewell.

Style

The signature approach is effortless chic: refined, immersive and deeply intentional. Salima believes a wedding should feel like an ode to the five senses, blending culinary delights, captivating entertainment and unforgettable atmosphere. Hospitality is treated as a core design element, not an afterthought, with personalised guest guides, shuttle coordination and thoughtful multi-day programming.

Experience

Founded in 2019, Agence Fairytale draws on Salima's prior career as an artistic director and choreographer. Years of working across the entertainment industry shape the agency's ability to design celebrations that are not only elegant but also experiential, fluid and emotionally resonant. Regional coverage extends across Provence, the French Riviera and Marrakech, with franchise planners in Camargue-Alpilles and Occitanie. A limited number of events are taken each year to guarantee full creative attention.

Press & Recognition

Agence Fairytale has been featured in French Wedding Style, Albe Editions, le Blog de Madame C, Carats and Cake, Amber and Muse, and on 50mn Inside on TF1.

At a Glance

Type: Planner
Based in: Provence Alpes Cote d'Azur
Serves: Provence, French Riviera, Marrakech, Camargue-Alpilles, Occitanie
Contact: Salima Lita

agencefairytale.com

Services

What Agence Fairytale offers

SIGNATURE PLANNING: Luxury full-service planning with creative direction and immersive guest experience.
FULL SERVICE ESSENTIAL: Structured and refined full-service wedding planning.
INTIMATE WEDDINGS: Bespoke planning for smaller, intimate celebrations.
LUXURY ELOPEMENT: Intimate signature experience.

Pricing

Investment guide

Bespoke proposals from €15,800. Custom pricing tailored to each celebration, scale of production and destination. Additional regional coverage available through Agence Fairytale franchise planners in Camargue-Alpilles and Occitanie. A limited number of events each year to ensure every couple receives full attention.

Reviews

What couples say

“ "The name Agence Fairytale could not be more apropos. Salima helped us plan the dream wedding we had always imagined, only more beautiful, more seamless, and more magical than we ever expected. It truly was a fairytale. We live over 8,000 km from Provence, bringing a group of about 30 of our closest family and friends for a weeklong celebration. From day one, Salima was extraordinary."

“ "Salima was a spectacular planner for our 3-day wedding weekend in September. She exceeded expectations from our first call to our final event. She views each wedding she plans as choreographing a show, allowing guests and of course the bride and groom to be dazzled and entertained through each element. Any hiccup we came across in our planning, Salima was able to quickly gain control."

“ "We recently celebrated our 3-day wedding at the breathtaking Château des Trois Fontaines, and I don't even know how to put into words what an incredible job Salima did. From the very first call, she made us feel like we were in the best hands. She listened to every idea we had and every cultural aspect and turned them into something even better than we could have imagined."

Frequently Asked Questions

Common questions about Agence Fairytale

What does a full wedding planning package include with Agence Fairytale? ›

Signature Planning is Agence Fairytale's full-service offer: creative direction, immersive guest experience, and seamless management from the first invitation to the final farewell. Every detail is tailored to the couple's story, with hospitality treated as a core design element rather than an afterthought.

Where is Agence Fairytale based and what regions do you cover? ›

Agence Fairytale is based in Marseille and serves Provence, the French Riviera and Marrakech as primary destinations. Regional coverage in Camargue-Alpilles and Occitanie is delivered through Agence Fairytale franchise planners.

How early should I book Agence Fairytale for my wedding? ›

For full-service planning, at least 12 months in advance is recommended to secure top-tier venues and vendors in Provence and the French Riviera. Agence Fairytale accepts a limited number of events each year, so peak summer dates book earliest.

How much does it cost to hire Agence Fairytale? ›

Bespoke proposals start from €15,800, with final pricing tailored to the scale of the celebration, the destination and the scope of production. A detailed quote is prepared after an initial consultation with Salima.

What is Agence Fairytale's planning style? ›

Effortless chic, immersive and sensory-led. Salima draws on her background as an artistic director to design weddings that feel intentionally timed and emotionally resonant, blending French art de vivre with modern editorial sensibility. Hospitality and guest experience are treated as core design elements, not afterthoughts.