A Modern Baroque Styled Shoot at Chateau de la Gaude
A spring Modern Baroque styled shoot at Chateau de la Gaude and Hotel de Caumont, Aix-en-Provence: olive-green drapery, sequins and costumed performers.
Provence usually arrives with lavender and rough stone. This spring editorial at Chateau de la Gaude set out to do the opposite, borrowing the shapes of the late 17th century and cutting them with plain modern lines. Photographer Julie Helly and planner Rachel Sword called the brief Modern Baroque, and built it across two addresses in Aix-en-Provence.
Models Justine and Octave carried the concept. The styling ran from a sequinned wide-leg jumpsuit to an off-shoulder gown with a deep slit, so the register stayed closer to a fashion story than a wedding album. Costumed dancers in powdered wigs appeared later, brought in to put the history of Aix-en-Provence on the floor.
Both houses used here sit among the wedding venues in Aix-en-Provence that couples shortlist for spring.
Ceremony
© Julie Helly Photographie
© Julie Helly Photographie
© Julie Helly PhotographiePhoto: Julie Helly Photographie
The secular ceremony took place at Hotel de Caumont, under a grand gateway hung with olive-green drapery cut into a soft heart. It is the clearest statement the shoot makes: a romantic shape, rendered in a colour almost nobody brings to an altar. Guests sat close on either side of the gravel, and the couple walked back out through the same arch to applause.
Bridal Portraits
© Julie Helly Photographie
© Julie Helly Photographie
© Julie Helly Photographie
© Julie Helly Photographie
© Julie Helly Photographie
© Julie Helly PhotographiePhoto: Julie Helly Photographie
The fashion moved in two directions. A sequinned wide-leg jumpsuit did the getaway half, worn with sunglasses against a car from Vintage Car Provence. The gown by Valérie Bruneau Créatrice took the slower half, off the shoulder with the slit cut high and a long train left to drag on gravel.
Fanny Calypso kept the beauty direction bright, with lit skin and hair pulled back into a pearl-set band. Anthemis Paris supplied the jewellery, and the groom wore Maison Dal Moro.
Couple Portraits
© Julie Helly Photographie
© Julie Helly Photographie
© Julie Helly Photographie
© Julie Helly Photographie
© Julie Helly Photographie
© Julie Helly PhotographiePhoto: Julie Helly Photographie
Reception
© Julie Helly Photographie
© Julie Helly Photographie
© Julie Helly Photographie
© Julie Helly Photographie
© Julie Helly Photographie
© Julie Helly PhotographiePhoto: Julie Helly Photographie
Cocktail hour and dinner both stayed at Hotel de Caumont. Tables went up in the garden under cream parasols, with food by Maison Goustine, wine from Marrenon and favours from Maison Ladurée.
Christophe Serrano hosted. Clays Duo Lounge and violinist Fomina Vitalina played, and Oiseau Co worked at an easel while the evening ran. Dynasty Performers moved through the rooms in powdered wigs and ruffled tulle.
Design and Details
© Julie Helly Photographie
© Julie Helly Photographie
© Julie Helly Photographie
© Julie Helly Photographie
© Julie Helly Photographie
© Julie Helly PhotographiePhoto: Julie Helly Photographie
The table was built on texture rather than a wide range of colour. Deep forest green ran beneath scalloped chargers rimmed in black, gold cutlery sat on top, and crystal candelabra broke up the line. White tulips and roses filled the arrangements, with calla lilies kept for the bouquet.
Invitatii Love and Paper carried the same green and cream onto paper, finished with wax seals and calligraphy. Regina Fina Patisserie built a tiered cake in raised scrollwork with a single orchid, and Joli Bazaar pulled the rentals and styling together. Florals were by From Love 2 Design.
Flat Lays
© Julie Helly Photographie
© Julie Helly Photographie
© Julie Helly Photographie
© Julie Helly PhotographiePhoto: Julie Helly Photographie
The stationery repeats the palette in miniature. Sage-green cards carry gold wax seals stamped with a J and an O, each hung with a matching tassel, and the invitation sits on a botanical print. One card in the suite is drawn with the chateau itself.
Venue
© Julie Helly Photographie
© Julie Helly Photographie
© Julie Helly PhotographiePhoto: Julie Helly Photographie
The shoot ran across two addresses in Aix-en-Provence. Chateau de la Gaude took the welcome and the portraits: a classical facade in honey stone, formal parterre gardens, and a hedge maze that only reads from the air. It sits among the chateau wedding venues in Provence couples tend to look at first.
The day then moved into the city, to Hotel de Caumont Centre d'Art. The art centre held the ceremony, the cocktail hour and dinner, and its courtyard reads less like an estate and more like a gallery, which is what the brief wanted. Both are within easy reach for anyone weighing wedding venues in Provence.
The Wedding Team
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